IPSY MEXICO LAUNCH

IPSY is expanding globally, and it’s first stop?  - Mexico! In celebration of the expansion, we hosted a blow-out event for our new Mexico creator community and press. We couldn’t have done it without our partner and Tresluce brand founder, Becky G. who attended as our host. The launch event was hosted in February of 2022 in Mexico City and had over 200 creators in attendance. In order to fully introduce our new creator community to our brand.

The experience:

```
Build Your Own Glam Bag activation
```

Screen printing activation with IPSY merch

Vogueing performance to showcase self expression

Welcome speech by our CEO Marcelo Camberos and Becky G

```
Live DJ
```

The results:

```
110% attendance rate
```
```
$627K+ in Earned Media Value
```
```
12.9M in social impressions
```

Press hit from 9+ notable publications: Forbes, Elle, Marie Claire, Beauty Junkies, etc.)

IPSY MEXICO LAUNCH

DESTINATION: IPSY

DIA DE LOS MUERTOS