In 2021, IPSY launched the first-of-it’s kind double decker, mobile experience! The tour hit the road and visited 3 different markets for a free, multi-day pop-up. What was the tour’s first stop? The University of Austin where we brought the IPSY fun to students. From there, IPSY made it’s way to Hudson Yards in New York for a huge blow-out event celebrating IPSY’s 10 year anniversary. We wrapped the tour in Miami during Art Basel!