Día de los Muertos - IPSY Mexico
In advance of Día de los Muertos, IPSY wanted to celebrate with our Latinx creator community, as well as press, in Mexico City. The theme of the event encouraged creators and attendees to show off their Catrina glam makeup look. It was a night to remember, serving the boldest of looks and honoring the Mexican heritage.The experience:
Catrina glam stationsAltar photo boothIconic altars in remembrance of Frida Khalo, María Félix, and FrancisOpen bar, traditional candy and snacksDJ, dance floor, and skull disco ball
The results:
200+ creators and press in attendance$1.1M in earned media value11.3M in social reach344 posts on social media48.4K in social engagements2.8K followers on IG12.5X Return on Investment
