CREATOR DAY 

Creator Day is a one day event that provides valuable career mentorship, education, and resources to our creator community. This event kicks off the IPSY Live weekend and also allows an intimate preview for our creators to the overall show.

The experience:

The results:

  • Informational panels and workshops with beauty, fashion, wellness, media experts
  • Career development sessions led by industry professionals
  • Brand pop-up activations
  • Networking across creators and brands
  • Giveaways and keepsakes
  • 300+ creators in attendance
  • 32 unique speakers
  • $1.2M in earned media value
  • 41M people reached on Social Media
  • 98 NPS attendee score

IPSY LIVE

IPSY Live is a multi-day experience that brings together beauty-obsessed consumers, creators, and brands for a weekend of celebration, networking, and self expression.

The experience:

  • Brand activations (services and sampling)
  • Main stage with panels and workshops
  • Celebrity and creator meet + greets
  • Immersive experiences and photo ops
  • Live DJ and performances

The results:

  • 4K+ attendees (leads generated for growth and LCM team)
  • 45+ brand partners
  • $148M+ in earned media value
  • 37M+ people reached on Social Media
  • 97 NPS attendee score
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